Three enquiries this week. A perfume brand, a jewellery house, and someone selling snacks who wouldn’t tell me what the snacks were until we’d agreed on a price.
All three opened with the same sentence. Different words, same sentence. Kitna lagega.
And here’s the thing — go search for that answer right now. You’ll find twenty agency pages that say “pricing depends on scope” and then ask you to book a call. That’s not an answer. That’s a sales funnel with a blindfold on.
So, our numbers.
A 15 to 20 second product ad, one concept: ₹25,000 to ₹60,000. Four to six days. A proper 30-second brand commercial with storyboard rounds: ₹75,000 to ₹2 lakh, seven to twelve days. The same films done traditionally — crew, location, permits, three weeks of everyone waiting on everyone — start around ₹3 to ₹4 lakh and go up fast from there.
Now, that gap looks dramatic, and people assume it’s because AI is cheap. It isn’t, really. The machines cost money and the hours cost more. What disappears is the logistics. You stop paying to get people, lights and a product into the same room on the same morning.
But the thing that actually surprised me this week was different. None of those three brands were choosing between us and a ₹5 lakh ad film. Not one. They were choosing between us and shooting on a phone against a white bedsheet, which is what they’d done last time.
That’s the real comparison. And honestly it changes how we quote.
Ek cheez pehle se bata dein — storyboard stage pe changes free hain. Generation ke baad, jab do sau frames ban chuke hain, nahi hain. Ye samajh lo toh baaki sab aasan hai.
FAQ
AI video production India mein kitna time lagta hai?
Ek product ad brief se delivery tak 4 se 6 din. Storyboard rounds ke saath bade brand films 7 se 12 din.
Kya mujhe apna product courier karna padega?
Nahi. Zyadatar categories ke liye multiple angles ki achhi photos kaafi hain.
Kya AI-generated ads India mein legal hain?
Haan. Commercial advertising ke liye synthetic content allowed hai. Aapke claims pe normal ASCI rules lagte hain.
Product photos WhatsApp pe bhej do. Storyboard pehle aayega, commitment baad mein.
https://www.youtube.com/watch?v=cQWKK6WVg3M
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