The difference between a video you love and one you tolerate usually isn’t the agency — it’s the brief. Here’s what we wish every client told us on day one.
1. The feeling, not just the features. Don’t only say “it’s a perfume.” Tell us the mood — luxurious, playful, festive, bold. One honest word about the feeling helps more than a page of specs.
2. Where it will live. An Instagram Reel, a YouTube ad, a website banner, a WhatsApp Status — each needs a different cut and shape. Tell us upfront and you’ll get the right version, not a reshaped afterthought.
3. Who it’s for. A video for young D2C shoppers looks nothing like one for traditional wedding buyers. Tell us your customer and we’ll speak their language.
4. One reference you love. Send us a single ad or film whose vibe you admire. It aligns everyone faster than a thousand words — and it doesn’t have to be in your industry.
5. Your non-negotiables. The one thing that must be in it, and the one thing that must never be. Your logo placement, a colour, a tagline, a claim you can’t make. Tell us the guardrails.
6. Your real deadline. Not “soon” — the actual date. It changes how we plan, and whether a festive or launch window is even reachable.
Get these six right and your first draft will already feel close. Get them wrong and you’ll spend weeks in revisions.
The good news: with us, you don’t need a formal brief or a meeting. Send us your product photos and answer these in a WhatsApp message — we’ll take it from there.
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